Continued support for local football team
September 30, 2011
We at insureTAXI (providers of cheap taxi insurance), are delighted to announce that our sister company insurance4your has continued its first team shirt sponsorship of Nantwich Town FC for a second season.
Insurance4your – the online personal insurance brand of County Insurance Consultants (who also own insureTAXI) – provide private car, van and home insurance quotes online.
Tim Crighton, Marketing Director at County Insurance Consultants, explains the rationale behind the sponsorship. “Last year was the first time we have ever sponsored a football team and it was largely unchartered territory for us. It just felt like it was a good thing to do in terms of giving a little back to the local community but with the bonus of increasing our brand awareness.”
Tim continues “We’ve been delighted how well it has gone so far. From a personal point of view we have been made very welcome at the club and are now friends with a number of the directors and staff there. From a commercial point of view it’s apparent to us that our brand recognition has increased. We can see the benefits in a number of ways including an increase in organic search website visits and also a pleasing amount of phone calls from the unique phone number we offer in all club advertising campaigns”
“Our main objective is to offer the customer what we call ‘best of both worlds’ car or home insurance – the convenience and price advantages of buying online but with a local customer service team fully trained to deal with any questions or claims. We hear a lot of complaints from customers who buy insurance online but then get lousy customer service. In our view, insurance is far too important to consumers to warrant poor service”
“The new strip is modern and eye-catching so hopefully increased sales of this will boost awareness of our brand further, alongside any good F.A. cup run!”
Jon Gold, the Nantwich Town Chairman, adds “We’re absolutely delighted that Insurance4your have continued their valuable support. Their support really helps the club push forward and it’s really pleasing that they come to all home games, meaning it’s much more than just pure financial support. They, like us, see it as a partnership and hopefully all Nantwich Town supporters will recognise that too and use their services.”
For more information on private car, van or home insurance from insurance4your call 0800 980 3265 or visit www.insurance4your.co.uk